UNION
JANUARY 2023 - FEBRUARY 2023
Creating a user interface for an all-in-one experience of holistic wellness committed to enhancing people's well-being.
UNION
FOR THE HOLISTIC WELLNESS
HOLISTIC WELLNESS
Holistic wellness is a philosophy that recognizes the interconnectedness of various aspects of an individual's life. It encourages individuals to take care of their physical, mental, emotional, social, intellectual, and spiritual well-being.
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Physical
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Mental
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Emotional
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Social
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Intellectual
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Spiritual
Exercise, nutrition, and rest
A healthy and positive mindset
Being in touch with emotions and finding healthy ways to express
Building strong relationships and connections
Engaging in activities that challenge and stimulate the mind
Finding meaning and purpose in life
By recognizing the interconnectedness of these aspects, individuals can work towards achieving balance and harmony in their lives, leading to greater overall well-being and a more fulfilling life.
Once a member accesses the app to develop a personal login, facilitate the scheduling process, and also offer a tab to view your progress over time within all the sessions offered. Practitioners will collaborate with their knowledge and develop an evaluation of your progress and needs within all areas physically, mentally, and energetically (spiritually).
WELLNESS JOURNEY
48.2% of people say they are too buy to stay consistent with their wellness journey.
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Health is a long term commitment. Treatments and holistic solutions should be consistent. Wellness retreats are temporary; having that ongoing support to keep going with your journey could be life-changing.
FACILITATE THE DESTINATION
The holistic wellness center will offer all treatments in the same location. Avoiding longer drives to get the help you need by enhancing accessibility for people. Services will include health coaching, holistic nutritionist, accupunture, meditation, message, and yoga.
BUILDING COMMUNITY
People will have the opportunity of building connections with like-minded individuals that will motivate each other to keep going on their journey.
FROM CLICKS TO CONNECTION
This project delved deep into the fascinating realm of optimizing the consumer experience. We discovered that while e-commerce plays a role, the true essence of luxury lies in offline experiences. Creating engaging online touchpoints that guide and complement, not replace, offline interactions became our mantra. Witnessing how brands can curate online spaces not just for sales, but for fostering community, education, and entertainment, challenged my prior assumptions about e-commerce. This realization revealed the limitations of a purely digital approach and sparked my passion for designing online experiences that seamlessly weave into the tapestry of a richer, offline brand narrative.
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Low-Fidelity Prototype
Mid-Fidelity Prototype
High-Fidelity Prototype
UNITING WELLNESS AND UX
Collaborating with Maria Fontes from SCAD Social Strategy and Management opened my eyes to the boundless potential of applying my UX passion beyond its traditional domain. This project was a creative playground where wellness, a seemingly distant concept from marketing, emerged as a powerful driver of consumer connection and brand engagement. Witnessing how our team seamlessly integrated wellness principles into digital strategies solidified my belief that UX and its core values of user-centricity and empathy can transform any field, fostering deeper connections and enhancing experiences beyond screens.