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Analog Design Meets Generative AI
PROJECT OVERVIEW
Timeline
Team Roles
January - March 2024
10 Weeks
Lara Kim, Graphic Design
Key Deliverables
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Hard Copy
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Process Book
Vision
At Monochrome, our mission is to redefine the boundaries of creative expression through the fusion of human ingenuity and cutting-edge technology. We are dedicated to crafting a truly exceptional book that transcends conventional boundaries, weaving together artistry, concept, and innovation.
With the assistance of generative AI, meticulously curated production methods, and state-of-the-art tools like Google Gemini and Adobe Firefly, we embark on a journey to create an unparalleled masterpiece. Our commitment lies in pushing the limits of artistic exploration, ushering in a new era of storytelling where every page is a testament to the harmonious blend of human creativity and technological prowess. Join us as we embark on this transformative endeavor, where each stroke of the pen and pixel is imbued with intention, purpose, and the relentless pursuit of excellence.
DESIGN
Drawing inspiration from the legendary Alexey Brodovitch and Irving Penn, Monochrome's design ethos embodies a fusion of artistic vision and technical mastery. Through dynamic juxtaposition and full-bleed photography, we capture the essence of storytelling, with photography as the primary element. Text blocks are seamlessly integrated as design elements, echoing Brodovitch's innovative layouts and Penn's timeless elegance. Each page pays homage to their pioneering spirit, creating a visual narrative that transcends traditional boundaries and captivates the senses.
RESEARCH
VISUAL ANALYSIS
IDEATION
PRODUCTION
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