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PROJECT OVERVIEW

Timeline
Team Roles
April - June 2024
10 Weeks
Lara Kim, Creative Direction
Belle Duffner, Art Direction
Owen Hudock, Product Design
Tan Tan Nguyen, Interaction Design
Fiona Tan, Branding & Marketing
Key Deliverables
  • Wireframes / Prototype
  • Process Book
  • Vision Video
Vision
In today’s urban landscapes, high foot traffic and stimuli can become difficult stressors for children and parents navigating public spaces. With Headspace’s Room to Breathe, families can learn to relax and recharge through simple meditation via private and publicly accessible pods.

FINAL PRESENTATION

THE PROBLEM

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Headspace, a company that offers digital resources for meditation and mindfulness, desires to begin reaching users in the physical space.
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We found Parents with kids under the age of 12 as a target audience to help them manage stress in public spaces. In today’s urban landscapes, high foot traffic and stimuli can become difficult stressors for children and parents navigating public spaces.

THE SOLUTION

Introducing Room to Breathe. A quiet space for parents and children regulate and decompress emotions through the fundamentals of meditation.

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With Headspace’s Room to Breathe, families can learn to relax and recharge through simple meditation via private and publicly accessible pods.

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Use the Headspace app to locate Room to Breathe pods in public spaces near you.

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Savannah College of Art and Design
Major | UX Design
Minor | Graphic Design & Advertising and Branding Art Direction

jiinkim1013@gmail.com
1 912-335-9003

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