GOOGLE PAY
SEPTEMBER 2022 - NOVEMBER 2022
Google Pay approached SCAD to understand how underrepresented groups
use apps to pay & save, and explore product ideas to build inclusive financial experiences for 18-24-year-olds in these communities,
participants reflecting the diverse population of Savannah).
GOOGLE X SCADPRO COLLABORATIVE DESIGN STUDIO
This project was conducted under a non-disclosure agreement
with SCAD and Google.
The Dream Team
STEPPING UP IN COLLABORATION
Interacting with 18 other students, 4 mentors, and 1 professor
has challenged my collaborative skills as each one of them has brought a wide range of backgrounds and different working styles.
For the final presentation with the Google mentors, my role was to impersonate
assigned personas resembling Generation Z.
FINDING MY VOICE
Being able to take part in SCADpro collaborative studio was an honor and my first big step into the professional world. As the only Sophomore, the only teenager, and the youngest team member, adopting into a situation working with experienced Seniors and Master students was not inside my comfort zone. Everyone seemed more proficient and adept which made me feel not worth being part of the project.
However, the more I was taking part, the other students helped me gain confidence and bring my best abilities to the table, in other words, being myself. Collecting 1800 data points after interviewing 28 participants, and affinitizing the data into 13 useful insights in 48 hours was a rigorous process.
VALUE OF MONEY (AND LIFE)
In order to understand the financial situation that the users of Generation Z are going through and develop prototypes to enhance the financial experience with Google Pay, having financial knowledge and understanding the value that money contains was crucial. As a Generation Z myself, it was a meaningful process to execute what I can strongly empathize and stand up for.
Learning about the values of money has earned me the biggest lesson on the worth of money and attitude of approaching it. The more values I had about money, the more it aligned with my current values in life. Values is a concept that is applicable to all subjects. I strongly attach importance to values such as consistency (long-term investment), longevity, flexibility, and stability, applying to my financial activities, daily routines, career building, relationships, and life.